Search Engine Marketing (SEM)

Search Engine Marketing is the process of increasing your visibility in search engine results pages. Methods include Search Engine Optimization (SEO), Paid Placement (PPC) and Paid Inclusion.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of improving the volume and quality of visitors to your website from the organic search results for your particular keywords. Methods include fine tuning your website's pages, including content placement, use of keywords, meta tags, page titles and other page elements. At a minimum, your website should incorporate best-practice techniques that allow search engines to effectively index your site. Other processes essential to SEO success include Directory Submission (both paid and free) and Link Building Campaigns.

Pay-Per-Click Management (PPC)

Pay-Per-Click is an advertising model whereby websites bid on placement in search engine results pages for specific keywords and phrases. A benefit of PPC is that you only pay when a user clicks through to your site. Additionally, flexible budgets can be established in order to control spending. PPC can be highly effective and produce instant results. It is imperative that a proper Conversion Tracking process is in place in order to prevent wasting money on nonperforming keywords and maximize your return on the high performers.

Link Building Campaigns

Link Building is the process of establishing links from higher quality websites to your website. This includes directory inclusion, both paid and free. Your website's page rank depends heavily on the quality and quantity of websites that link to you. Having a high page rank will advance your website in search results pages.

Conversion Tracking

When a user visits your website, you want them to take a specific course of action. That action might be purchasing a product, requesting a quote, or simply clicking on the contact page. When a user takes that action, they are considered a "conversion". With the proper tracking tools in place, we can determine how many users are converting - giving you a Value Per Visitor. More importantly, we can then go to work on increasing your website's conversion rate through Usability assessments.

Usability Assessments and Website Activity Analysis

Are users getting frustrated and leaving your website? Are they finding the information they're looking for? Why are they there in the first place? With a wealth of information at our disposal, such as how a user found your website, a typical user's path through the website, length of stay, pages viewed, website errors incurred, etc., we can get a real picture of the activity taking place on your website. By creating a "hand holding" website experience, we can guide your users to take the desired course of action, thereby increasing your conversion rate and return on your website investment.

Online Strategy

By understanding the purpose of your website and your business goals, we work with you to develop an online strategy to meet your unique needs. You may need to rush a product to market, or simply increase your brand awareness. Whatever your needs, we offer years of experience in turning websites into effective business tools. We would love to offer you a FREE consultation to determine how we can help you meet your online goals!